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How to Make Great Calls-to-Action by Mapping the Buyer’s Journey (Part 2)
When you first make contact with new prospects—through an ad, your website, your Facebook page, or elsewhere—you are inviting them to form a connection, and developing connections has stages. There...
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G5 Accelerating Its Growth With the Addition of Patrick Davidson as Chief...
FOR IMMEDIATE RELEASE: 05/31/16 Bend, OR: G5, the digital marketing leader for real estate companies and one of North America’s fastest growing technology companies, today announced the appointment of...
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Google Performance Summit Releases New Tools
On May 24, 2016, Google held their Google Performance Summit (GPS 2016), addressing a variety of topics: the importance of mobile, changes in advertising for local businesses, display advertising,...
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How to Make Great Calls-to-Action by Mapping the Buyer’s Journey (Part 3)
If it’s well placed and well thought out, a call-to-action (CTA) can be the difference between gaining a customer and losing them. Remember from our first blog on this topic, a CTA is anytime you want...
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Five SEO Tips for a Successful Website Migration
Co-Authored by: Garrett Gladden & Nathan Kay When you decide to move your website to a new platform—whether it’s a new hosting site that’s behind the scenes or a complete redesign—there are...
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The Rise of Voice Search
First, the rapid increase in smartphone users morphed the mobile search world. Now, they’re asking questions. Not too long ago, businesses and search engines scrambled to adapt as smartphone users...
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Increase Move-Ins and ROI with D-LITE—Not More Sales People or Traffic
Time is our most precious resource. To increase productivity, resources must be aligned to spend time where you can create the most value. Unfortunately, many of us waste time on activities that don’t...
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Beginner’s Guide to Content Marketing (Part 1): Develop a Strategy
If you’re confused about what exactly content marketing is, you’re not alone. Unlike traditional marketing, which describes a product’s features and benefits, content marketing delivers authentic and...
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Beginner’s Guide to Content Marketing (Part 2): Choose Your Content
Now that you have a basic content marketing strategy, you’re ready to start choosing content. To begin with, some common types of content include blogs, infographics, photo galleries, videos, lists...
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Beginner’s Guide to Content Marketing (Part 3): Use Social Media
In Part 2, you began to create content you felt proud of. If you’re not already promoting your content on social media, or if you haven’t yet developed a social media strategy, start on that now. Your...
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